Change & communications: a dialogue
When done right, change management and communications go hand-in-hand to create real impact. Five ways communicators can work better with change in an organization.
Internal crisis communications: Building employee trust during a crisis
In a crisis, the right planning, cross-functional collaboration and effective use of internal communications can make all the difference in ensuring that it is handled in the right way and even in creating an opportunity to build trust.
The importance of executive communications in modern leadership
It’s not easy being CEO in today’s fast-paced world. Leaders today are propelled forward as public figures and the importance of strategic and carefully curated executive positioning cannot be overstated.
5 ways internal communicators won’t compete with AI
We all anticipated Artificial Intelligence (AI) coming for people’s jobs and livelihoods, but in our defense, we thought it would probably first come for business support functions before it would come for us. For communicators who thought that their value add was uniquely human, AI has entered the chat. But fret not, that doesn’t mean you’re out of a job just yet, AI isn’t at a point where it can completely replace you. So, what can you do in the meantime? Harness the skills that make you a uniquely human and learn how to use AI to your advantage – get proficient.
The rise of the B2B influencer
Influencer marketing has established itself as an integral tool in the business-to-consumer (B2C) toolbox, that brands use to forge authentic connections with consumers. But for many in the B2B world, this used to seem like a ‘B2C thing.’ But like with consumers and advertising, decision makers have grown weary and skeptical of the sales pitch. Word of mouth, in-depth thought leadership, subject matter experts and other tools for B2B influencers are more trusted, thought-out and generally come across as more genuine in winning over the discerning decision maker.